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Digital Marketing

Diploma

Advance your digital marketing - master multi-channel strategy, execution and analytics across ten hands-on assignments to deliver measurable results.

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Why this course?

Build the skills to plan and implement effective digital strategies across multiple channels. Designed for newcomers and marketers looking to step up, this practice-based programme develops both strategic thinking and the technical know-how needed to succeed in a fast-moving field.

Across ten practical assignments you’ll progress from fundamentals to advanced application: audience and proposition development, goal setting and KPIs, channel planning and budgeting, content strategy and copywriting, on-page SEO essentials, paid search and paid social basics, email marketing and simple automations, conversion-rate optimisation, and analytics for insight and reporting. You’ll create campaign plans, set up experiments, interpret data to make decisions, and present findings clearly to stakeholders. Ethical, accessible and privacy-aware practice is embedded throughout.

You'll learn with expert-created resources - video tutorials, written guides and project briefs - and receive timely tutor guidance with detailed feedback on each submission. By the end, you'll have a set of portfolio-ready case studies, practical dashboards and a confident process for designing, executing and measuring digital campaigns.

COURSE DETAILS

About this course



Graduation & what to expect

UPCOMING

Diploma courses

View the next available start dates for this course and choose the option that works best for you, including Home Study, Classroom Based and Live Online study. Select a course below to see the schedule, location and fees.

Date Start Date:
ANYTIME
HOME STUDY
The Home Study course allows you to learn entirely at your own pace and can be started anytime.

Best for: Students who want complete flexibility and prefer to study independently.

SCHEDULE

Online Self-Directed Learning

£715 Payment plans available
Enrol now
Date Next Intake:
SEPTEMBER 2026
LIVE ONLINE
Live-online classes are available as either full-day Saturday sessions or weekday evenings.

Best for: Students who want live teaching and interaction with other students while studying from home.

LOCATION

Virtual Classes by Zoom

AVAILABLE SCHEDULES

8 full days, Saturdays

Starts: September 12th (09:30 - 16:30)

View schedule
Or

16 evenings, Thursdays

Starts: September 17th (18:30 - 21:00)

View schedule
£1,385 Payment plans available
Enrol now
Date Next Intake:
SEPTEMBER 2026
CLASSROOM BASED
In-person classes are available on campus as either full-day Saturday sessions or weekday evenings.

Best for: Students who enjoy learning practical skills in a classroom environment alongside other creatives.

AVAILABLE LOCATIONS

AVAILABLE SCHEDULES

8 full days, Saturdays

Starts: September 12th (09:30 - 16:30)

View schedule
Or

16 evenings, Thursdays

Starts: September 17th (18:30 - 21:00)

View schedule
£1,805 Payment plans available
Enrol now
info

Entry requirements: To enrol on this course, you must be over 18 years of age.

BAC

BAC

Accreditation

The National Academy of Creative Arts is an accredited provider of the British Accreditation Council (BAC), a leading authority in quality assurance for independent education in the UK. Recognised globally by students, agents and government bodies, the BAC mark represents the highest standards in teaching, student welfare and institutional management.

STUDY MODES

Explore Our Flexible Learning Paths

Not sure which learning format is right for you? Compare our flexible study modes to understand how Home Study, Classroom Based and Live Online courses work, and how each option supports your learning.

Home Study courses allow you to learn entirely at your own pace.

You will study through the Online Learning Centre, which provides access to instructional videos, written lessons, and course assignments, working through course materials and assignments independently while receiving feedback and guidance from your designated tutor.

There are no scheduled classes or assessment submission dates, giving you maximum flexibility to study around work, family, or other commitments.

Best for: Students who want complete flexibility and prefer to study independently.

Home Study

Classroom courses combine flexible online learning with in-person practical classes.

You will complete your course materials and assignments through the Online Learning Centre, guided by a designated tutor while also attending practical classes taught by an industry professional.

These sessions focus on hands-on skills, demonstrations, and practical techniques, rather than assessment delivery.

Students attend 12 monthly classes held on Saturdays, or 24 weekly sessions, held in the evening.

Classes are available in London, Birmingham, Manchester, Edinburgh, Belfast, Cardiff, and Bristol.

Best for: Students who enjoy learning practical skills in a classroom environment alongside other creatives.

Classroom Based

Live Online courses offer the same structure as our classroom courses, but with live teaching delivered online.

You will complete your course materials and assignments through the Online Learning Centre, guided by a designated tutor while also attending practical classes taught online by an industry professional.

These sessions focus on demonstrations, practical skills, and discussion, helping you apply what you are learning in your course.

Students typically attend 12 monthly classes or 24 weekly sessions in a small group environment.

Best for: Students who want live teaching and interaction with other students while studying from home.

Live Online

MAP

Class Locations

The National Academy of Creative Arts runs in-person classes in the following locations. Live-online and home-study courses are also available and can be completed from the comfort of your own home.

View Upcoming classes

OUTCOMES

What will you learn?

Understand the foundations of digital marketing

Learn core principles - audiences, STP, the marketing mix, and how digital tech shapes behaviour - so you can choose the right tactics for clear objectives.

Explore key channels and create engaging content

Get hands-on with inbound, social, email and PPC while developing personas, mapping buyer journeys, and crafting blogs and posts that attract and convert.

Master SEO basics and website user experience

Understand how search engines work, on-page/off-page and technical SEO, and apply UX best practices - architecture, wireframes and responsive design - to improve findability and usability.

Measure what matters and optimise performance

Set goals and KPIs, use analytics tools to track results, interpret data to refine campaigns, and build practical, insight-driven strategies that grow over time.



Our teaching approach


PROGRAM

Course Overview

Dive into the world of digital marketing and transform your strategies with our comprehensive module. Learn the core principles and innovative techniques to effectively target your audience and position your brand at the forefront of the digital space. Understand the power of digital technology and become an expert in engaging with the digital consumer.

Key learnings:

  • Marketing Principles
  • The Marketing Process
  • Segmentation, Targeting, Positioning
  • Influence of Digital Technology
  • The Digital Consumer
  • The Marketing Mix
  • FSWOT Analysis
  • Porter's Five Forces

Enhance your marketing prowess with practical skills that transform your approach to understanding and engaging with customers. This module offers insights into personalized marketing strategies and the diverse channels that can boost your business visibility and connect deeply with your audience.

Key learnings:

  • Mastering the Inbound Methodology
  • Navigating the Buyer's Journey
  • Creating Compelling Personas
  • Leveraging Marketing Channels Effectively
  • Maximizing Social Media Platforms
  • Building Online Audience Engagement
  • Crafting Engaging Content Marketing
  • Innovative Blogging Techniques

Unlock the secrets of successful search engine optimization with our comprehensive course. Dive deep into understanding the mechanics of how search engines operate, and discover the key factors that propel your website to the top of search results. Stay ahead with insights on algorithm updates, and learn how to leverage techniques tailored to user behaviors and preferences. Elevate your SEO skills with expert guidance on on-page, off-page, and technical optimizations, alongside powerful tools for tracking and analyzing your success. This knowledge will empower you to strategically optimize your digital presence.

Key learnings:

  • Understanding Search Engines
  • Key Ranking Factors
  • Algorithm Updates
  • User Search Behaviors
  • On-page & Off-page Optimization
  • Technical SEO Techniques
  • SEO Tools & Resources
  • Performance Tracking & Analysis

Unlock the potential of digital marketing channels to grow your business. This comprehensive learning experience will empower you to master essential techniques and tools, enabling you to drive effective campaigns. Transform your marketing strategy with expert knowledge on engaging your audience and maximizing your return on investment.

Key learnings:

  • Email Marketing Mastery
  • Email Campaign Performance Measurement
  • Strategic Paid Advertising
  • Optimizing Pay-per-Click (PPC) Campaigns
  • Search and Display Advertising Techniques
  • Mobile Marketing Strategies
  • Creating Responsive and Mobile-Friendly Websites
  • Deciding When You Need a Mobile App

Unlock the secrets to crafting outstanding websites that captivate users and achieve your business goals, all without needing technical expertise. Discover how to create engaging user experiences, present information effectively, and design with your audience in mind. Our comprehensive module helps you work through site architecture to ensure seamless navigation and striking design, ultimately boosting your online presence.

Key learnings:

  • User Experience Mastery
  • Clear Information Presentation
  • Setting and Achieving Website Objectives
  • Optimized Site Architecture
  • Designing for User Engagement
  • Effective Wireframe Creation
  • Site Analysis and Enhancement
  • Responsive Design Techniques

TUTORS

Meet Our Digital Marketing Educators

All our tutors are creative professionals working in the industry.

See all tutors

FAQ

Can't find what you need?

Find answers to commonly asked questions about admissions, programs, financial aid, and more. If you have a question that's not listed here, feel free to reach out to us directly.

The National Academy of Creative Arts is dedicated to helping aspiring creatives develop the skills, knowledge and confidence to succeed in today's creative industries.

Whether you're looking to start a new career, develop your professional skills or pursue higher education, we offer flexible study options, experienced tutors and industry-focused courses designed around real-world practice.

As part of the Further Learning Group, an established education provider supporting thousands of students across specialist academies, we're committed to delivering a high-quality learning experience from enquiry through to graduation.

Yes.

We offer a range of professionally recognised qualifications, including Certificates, Diplomas, Professional Diplomas and Pearson BTEC Higher National qualifications.

Selected higher education pathways also provide the opportunity to progress to a BA (Hons) Top-Up Degree, validated and awarded by the University of Hertfordshire.

Our BTEC qualifications are awarded by Pearson, one of the world's leading education organisations, giving students confidence that they're studying qualifications recognised by employers and educational institutions.

Absolutely.

Our flexible study options are designed to fit around your lifestyle. Depending on your chosen course, you can study from home, attend live online classes or join classroom sessions, allowing you to balance your studies with work, family and other commitments.

We know everyone learns differently, so many of our courses are available in a choice of study modes.

Depending on the course, you can choose from:

  • Home Study
  • Live Online Classes
  • Classroom-Based Learning

Whichever option you choose, you'll receive expert tutor support throughout your studies.

Not usually.

Many of our students begin with little or no previous experience. Whether you're taking your first steps into a creative subject or building on existing skills, our tutors will support you throughout your learning journey.

Individual entry requirements vary for higher education courses, and these are clearly explained on each course page.

Yes.

From the day you enrol, you'll have access to experienced tutors who provide guidance, feedback and encouragement throughout your studies.

You'll also have access to our Online Learning Centre, comprehensive learning resources and our Student Services team, ensuring you always have someone to turn to whenever you need help.

That's exactly what many of our students are looking to achieve.

Our courses are designed to develop practical, industry-relevant skills that prepare you for employment, freelance opportunities or further study.

Selected courses also include optional work placement opportunities, helping you gain valuable real-world experience.

Yes.

We offer selected higher education pathways that enable students to progress from the Pearson BTEC Higher National Certificate (HNC) to the Higher National Diploma (HND) and then to a BA (Hons) Top-Up Degree, validated and awarded by the University of Hertfordshire.

These pathways combine practical, industry-focused learning with recognised higher education qualifications.

We're here to help.

Whether you're exploring a creative hobby, preparing for university, changing careers or looking to advance professionally, our friendly Course Advisors can help you choose the course and study option that's right for your goals.

People increasingly want flexible ways to develop creative skills without putting their careers or personal lives on hold.

A high-quality online creative course allows you to learn from experienced tutors, study at times that suit you and build practical, industry-relevant skills from anywhere. At the National Academy of Creative Arts, many courses are also available through Live Online and Classroom-Based learning, giving you the flexibility to choose the study experience that works best for you.

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