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Digital Marketing

Certificate

Master the basics of digital marketing - SEO, content, social, email and analytics - across five practical assignments with expert feedback.

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Why this course?

Build a solid, working understanding of digital marketing and when to apply each channel. Designed for beginners and career-changers, this practical course takes you from core principles to confident execution - no prior qualifications required.

Structured around five hands-on assignments, you’ll develop skills step by step: setting objectives and defining audiences; planning content and messaging; applying the essentials of SEO, social media and email; and using analytics to evaluate performance. You’ll learn to write simple briefs, map customer journeys, choose appropriate tactics (organic search, paid social/PPC basics, newsletters and automations), set KPIs, and track results with dashboards and reports. Along the way, you'll practise copywriting, basic creative production, and A/B testing to improve outcomes.

You'll study with expert-created resources - video tutorials, written guides and project briefs - and receive timely tutor guidance with detailed feedback on every submission. By the end, you'll know how to plan a small campaign, execute key activities, and interpret data to make better marketing decisions.

COURSE DETAILS

About this course

Course Level

N/A

Course Duration

This course typically takes Approximately 3-6 months to complete.

Course Assessment

This course is assessed via 5 practical assignments.

UPCOMING

Certificate courses

Date START DATE:
ANYTIME
HOME STUDY

SCHEDULE

Online Self-Directed Study

£545 Payment plans available
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Date START DATE:
FEBRUARY 18TH
clock 18:30 - 21:00
LIVE ONLINE

SCHEDULE

8 evenings, Wednesdays

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LOCATION

Virtual Classes

£945 Payment plans available
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Date START DATE:
FEBRUARY 14TH
clock 09:30 - 16:30
CLASSROOM BASED

SCHEDULE

4 full days, Saturdays

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LOCATIONS

£995 Payment plans available
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Entry requirements: To enrol on this course, you must be over 18 years of age.

BAC

BAC

Accreditation

The National Academy of Creative Arts is an accredited provider of the British Accreditation Council (BAC), a leading authority in quality assurance for independent education in the UK. Recognised globally by students, agents and government bodies, the BAC mark represents the highest standards in teaching, student welfare and institutional management.

STUDY MODES

Explore Our Flexible Learning Paths

Select from home-study, live-online, or classroom-based courses to fit your schedule and learning style.

Home Study courses at the National Academy of Creative Arts allow you to learn at your own pace.
As a Home Study student you will receive access to our Online Learning Centre with in-depth course materials including instructional videos, written content, and carefully crafted assignments. You will also have a dedicated tutor to support you on your learning journey.

Home Study

Classroom-based courses at the National Academy of Creative Arts are the best option for those who prefer studying with others in a physical classroom environment.
As a Classroom-based student you will join other aspiring Interior Designers in London, Birmingham, Manchester, Edinburgh, Belfast, Cardiff or Bristol for exciting part-time evening or Saturday classes taught by an industry professional. You will also have access to our Online Learning Centre.

Classroom Based

Live Online courses at the National Academy of Creative Arts provide all the flexibility of online learning with the collaborative benefits of the classroom.
As a Live Online student you will join a small group of students for online classes taught by an industry professional. You will also have access to our Online Learning Centre with course materials including instructional videos, written content, and carefully crafted assignments.

Live Online

MAP

Class Locations

The National Academy of Creative Arts runs in-person classes in the following locations. Live-online and home-study courses are also available and can be completed from the comfort of your own home.

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Westminster Kingsway College
Victoria Centre
Vincent Square
London
SW1P 2PD

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Peel Building
The University of Salford
The Crescent
Salford
Manchester
M5 4WT

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Edinburgh Training and Conference Venue
16 St Mary's St.
Edinburgh
EH1 1SU

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The Studio
7 Cannon Street
Birmingham
B2 5EP

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Stranmillis University College
Stranmillis Road
Belfast
Co. Antrim
Northern Ireland
BT9 5DY

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Central Cardiff
Location to be confirmed

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University of the West of England (UWE) - E Block
Frenchay Campus,
Bristol,
BS16 1QY

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OUTCOMES

What will you learn?

Understand the foundations of digital marketing

Learn core principles - audiences, STP, the marketing mix, and how digital tech shapes behaviour - so you can choose the right tactics for clear objectives.

Explore key channels and create engaging content

Get hands-on with inbound, social, email and PPC while developing personas, mapping buyer journeys, and crafting blogs and posts that attract and convert.

Master SEO basics and website user experience

Understand how search engines work, on-page/off-page and technical SEO, and apply UX best practices - architecture, wireframes and responsive design - to improve findability and usability.

Measure what matters and optimise performance

Set goals and KPIs, use analytics tools to track results, interpret data to refine campaigns, and build practical, insight-driven strategies that grow over time.

PROGRAM

Course Overview

Unlock the potential of digital marketing with our comprehensive program. Dive into essential marketing concepts and strategies that are tailored to launch your business to the next level. Understand the impact of digital technology and how to effectively engage the modern digital consumer. Explore advanced tools like SWOT analysis and Porter's Five Forces to gain a competitive edge.

Key learnings:

  • Core Marketing Principles
  • Comprehensive Marketing Process
  • The Art of Segmentation, Targeting, and Positioning
  • Harnessing Digital Technology Influence
  • Understanding the Modern Digital Consumer
  • Mastering the Marketing Mix
  • Strategic SWOT Analysis
  • Leveraging Porter’s Five Forces

Master essential marketing skills to connect with your audience and drive business growth. Through this engaging content, you will explore cutting-edge strategies that transform how you attract, engage, and delight customers. Dive into the inbound methodology, understand your buyer's journey, and tailor your approach using personas to meet your customers' needs effectively. Expand your reach with diverse marketing channels and harness the power of social networks like Facebook, Twitter, and LinkedIn. Learn how to captivate your audience with compelling content, take your blogging to new heights, and become an expert in online engagement.

Key learnings:

  • The Inbound Methodology
  • The Buyer's Journey
  • Crafting Personas and Understanding Customers
  • Effective Marketing Channels
  • Leveraging Social Networks
  • Online Audience Engagement
  • Content Marketing Mastery
  • Advanced Blogging Techniques
Academic Catalog

TUTORS

Meet Our Digital Marketing Educators

All our tutors are creative professionals working in the industry.

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