Skip to Content

Digital Marketing

Certificate

Master the basics of digital marketing - SEO, content, social, email and analytics - across five practical assignments with expert feedback.

Download brochure
image description
image description
image description
image description
Hero background

Why this course?

Build a solid, working understanding of digital marketing and when to apply each channel. Designed for beginners and career-changers, this practical course takes you from core principles to confident execution - no prior qualifications required.

Structured around five hands-on assignments, you’ll develop skills step by step: setting objectives and defining audiences; planning content and messaging; applying the essentials of SEO, social media and email; and using analytics to evaluate performance. You’ll learn to write simple briefs, map customer journeys, choose appropriate tactics (organic search, paid social/PPC basics, newsletters and automations), set KPIs, and track results with dashboards and reports. Along the way, you'll practise copywriting, basic creative production, and A/B testing to improve outcomes.

You'll study with expert-created resources - video tutorials, written guides and project briefs - and receive timely tutor guidance with detailed feedback on every submission. By the end, you'll know how to plan a small campaign, execute key activities, and interpret data to make better marketing decisions.

COURSE DETAILS

About this course

Course Level

N/A

Course Duration

This course typically takes Approximately 3-6 months to complete.

Course Assessment

This course is assessed via 5 practical assignments.

UPCOMING

Certificate courses

Date START DATE:
ANYTIME
HOME STUDY - FLEXIBLE

SCHEDULE

Online Self-Directed Learning

£545 Payment plans available
Enrol now
Date START DATE:
JUNE 13TH
clock 09:30 - 16:30
LIVE ONLINE - FLEXIBLE

SCHEDULE

4 full days, Saturdays

View schedule

LOCATION

Virtual Classes

£945 Payment plans available
Enrol now
Date START DATE:
JUNE 16TH
clock 18:30 - 21:00
LIVE ONLINE - FLEXIBLE

SCHEDULE

8 evenings, Tuesdays

View schedule

LOCATION

Virtual Classes

£945 Payment plans available
Enrol now
Date START DATE:
JUNE 13TH
clock 09:30 - 16:30
CLASSROOM BASED - FLEXIBLE

SCHEDULE

4 full days, Saturdays

View schedule

LOCATIONS

£995 Payment plans available
Enrol now
info

Entry requirements: To enrol on this course, you must be over 18 years of age.

BAC

BAC

Accreditation

The National Academy of Creative Arts is an accredited provider of the British Accreditation Council (BAC), a leading authority in quality assurance for independent education in the UK. Recognised globally by students, agents and government bodies, the BAC mark represents the highest standards in teaching, student welfare and institutional management.

STUDY MODES

Explore Our Flexible Learning Paths

Choose from Home Study, Classroom Based or Live Online to fit your schedule and learning style.

Home Study courses allow you to learn entirely at your own pace.

You will study through the Online Learning Centre, which provides access to instructional videos, written lessons, and course assignments, working through course materials and assignments independently while receiving feedback and guidance from your designated tutor.

There are no scheduled classes or assessment submission dates, giving you maximum flexibility to study around work, family, or other commitments.

Best for: Students who want complete flexibility and prefer to study independently.

Home Study - Flexible

Classroom courses combine flexible online learning with in-person practical classes.

You will complete your course materials and assignments through the Online Learning Centre, guided by a designated tutor while also attending practical classes taught by an industry professional.

These sessions focus on hands-on skills, demonstrations, and practical techniques, rather than assessment delivery.

Students attend 12 monthly classes held on Saturdays, or 24 weekly sessions, held in the evening.

Classes are available in London, Birmingham, Manchester, Edinburgh, Belfast, Cardiff, and Bristol.

Best for: Students who enjoy learning practical skills in a classroom environment alongside other creatives.

Classroom Based - Flexible

Live Online courses offer the same structure as our classroom courses, but with live teaching delivered online.

You will complete your course materials and assignments through the Online Learning Centre, guided by a designated tutor while also attending practical classes taught online by an industry professional.

These sessions focus on demonstrations, practical skills, and discussion, helping you apply what you are learning in your course.

Students typically attend 12 monthly classes or 24 weekly sessions in a small group environment.

Best for: Students who want live teaching and interaction with other students while studying from home.

Live Online - Flexible

MAP

Class Locations

The National Academy of Creative Arts runs in-person classes in the following locations. Live-online and home-study courses are also available and can be completed from the comfort of your own home.

View Upcoming classes

OUTCOMES

What will you learn?

Understand the foundations of digital marketing

Learn core principles - audiences, STP, the marketing mix, and how digital tech shapes behaviour - so you can choose the right tactics for clear objectives.

Explore key channels and create engaging content

Get hands-on with inbound, social, email and PPC while developing personas, mapping buyer journeys, and crafting blogs and posts that attract and convert.

Master SEO basics and website user experience

Understand how search engines work, on-page/off-page and technical SEO, and apply UX best practices - architecture, wireframes and responsive design - to improve findability and usability.

Measure what matters and optimise performance

Set goals and KPIs, use analytics tools to track results, interpret data to refine campaigns, and build practical, insight-driven strategies that grow over time.

PROGRAM

Course Overview

Unlock the potential of digital marketing with our comprehensive program. Dive into essential marketing concepts and strategies that are tailored to launch your business to the next level. Understand the impact of digital technology and how to effectively engage the modern digital consumer. Explore advanced tools like SWOT analysis and Porter's Five Forces to gain a competitive edge.

Key learnings:

  • Core Marketing Principles
  • Comprehensive Marketing Process
  • The Art of Segmentation, Targeting, and Positioning
  • Harnessing Digital Technology Influence
  • Understanding the Modern Digital Consumer
  • Mastering the Marketing Mix
  • Strategic SWOT Analysis
  • Leveraging Porter’s Five Forces

Master essential marketing skills to connect with your audience and drive business growth. Through this engaging content, you will explore cutting-edge strategies that transform how you attract, engage, and delight customers. Dive into the inbound methodology, understand your buyer's journey, and tailor your approach using personas to meet your customers' needs effectively. Expand your reach with diverse marketing channels and harness the power of social networks like Facebook, Twitter, and LinkedIn. Learn how to captivate your audience with compelling content, take your blogging to new heights, and become an expert in online engagement.

Key learnings:

  • The Inbound Methodology
  • The Buyer's Journey
  • Crafting Personas and Understanding Customers
  • Effective Marketing Channels
  • Leveraging Social Networks
  • Online Audience Engagement
  • Content Marketing Mastery
  • Advanced Blogging Techniques
Academic Catalog

TUTORS

Meet Our Digital Marketing Educators

All our tutors are creative professionals working in the industry.

See all tutors
Back to top