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DG91WR

Digital Marketing

Certificate

Master the basics of digital marketing - SEO, content, social, email and analytics - across five practical assignments with expert feedback.

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Why this course?

Build a solid, working understanding of digital marketing and when to apply each channel. Designed for beginners and career-changers, this practical course takes you from core principles to confident execution - no prior qualifications required.

Structured around five hands-on assignments, you’ll develop skills step by step: setting objectives and defining audiences; planning content and messaging; applying the essentials of SEO, social media and email; and using analytics to evaluate performance. You’ll learn to write simple briefs, map customer journeys, choose appropriate tactics (organic search, paid social/PPC basics, newsletters and automations), set KPIs, and track results with dashboards and reports. Along the way, you'll practise copywriting, basic creative production, and A/B testing to improve outcomes.

You'll study with expert-created resources - video tutorials, written guides and project briefs - and receive timely tutor guidance with detailed feedback on every submission. By the end, you'll know how to plan a small campaign, execute key activities, and interpret data to make better marketing decisions.

COURSE DETAILS

About this course

Course Level

Vocational Certificate

Course Duration

This course typically takes approximately 3-6 months to complete.

Course Assessment

This course is assessed via 5 practical assignments.



Graduation & what to expect

UPCOMING

Certificate courses

View the next available start dates for this course and choose the option that works best for you, including Home Study, Classroom Based and Live Online study. Select a course below to see the schedule, location and fees.

Date Start Date:
ANYTIME
HOME STUDY
The Home Study course allows you to learn entirely at your own pace and can be started anytime.

Best for: Students who want complete flexibility and prefer to study independently.

SCHEDULE

Online Self-Directed Learning

£455 Payment plans available
Enrol now
Date Next Intake:
SEPTEMBER 2026
LIVE ONLINE
Live-online classes are available as either full-day Saturday sessions or weekday evenings.

Best for: Students who want live teaching and interaction with other students while studying from home.

LOCATION

Virtual Classes by Zoom

AVAILABLE SCHEDULES

4 full days, Saturdays

Starts: September 12th (09:30 - 16:30)

View schedule
Or

8 evenings, Thursdays

Starts: September 17th (18:30 - 21:00)

View schedule
£625 Payment plans available
Enrol now
Date Next Intake:
SEPTEMBER 2026
CLASSROOM BASED
In-person classes are available as either full-day Saturday sessions or weekday evenings.

Best for: Students who enjoy learning practical skills in a classroom environment alongside other creatives.

AVAILABLE LOCATIONS

AVAILABLE SCHEDULES

4 full days, Saturdays

Starts: September 12th (09:30 - 16:30)

View schedule
Or

8 evenings, Thursdays

Starts: September 17th (18:30 - 21:00)

View schedule
£825 Payment plans available
Enrol now
info

Entry requirements: To enrol on this course, you must be over 18 years of age.

BAC

BAC

Accreditation

The National Academy of Creative Arts is an accredited provider of the British Accreditation Council (BAC), a leading authority in quality assurance for independent education in the UK. Recognised globally by students, agents and government bodies, the BAC mark represents the highest standards in teaching, student welfare and institutional management.

STUDY MODES

Explore Our Flexible Learning Paths

Not sure which learning format is right for you? Compare our flexible study modes to understand how Home Study, Classroom Based and Live Online courses work, and how each option supports your learning.

Home Study courses allow you to learn entirely at your own pace.

You will study through the Online Learning Centre, which provides access to instructional videos, written lessons, and course assignments, working through course materials and assignments independently while receiving feedback and guidance from your designated tutor.

There are no scheduled classes or assessment submission dates, giving you maximum flexibility to study around work, family, or other commitments.

Best for: Students who want complete flexibility and prefer to study independently.

Home Study

Classroom courses combine flexible online learning with in-person practical classes.

You will complete your course materials and assignments through the Online Learning Centre, guided by a designated tutor while also attending practical classes taught by an industry professional.

These sessions focus on hands-on skills, demonstrations, and practical techniques, rather than assessment delivery.

Students attend 12 monthly classes held on Saturdays, or 24 weekly sessions, held in the evening.

Classes are available in London, Birmingham, Manchester, Edinburgh, Belfast, Cardiff, and Bristol.

Best for: Students who enjoy learning practical skills in a classroom environment alongside other creatives.

Classroom Based

Live Online courses offer the same structure as our classroom courses, but with live teaching delivered online.

You will complete your course materials and assignments through the Online Learning Centre, guided by a designated tutor while also attending practical classes taught online by an industry professional.

These sessions focus on demonstrations, practical skills, and discussion, helping you apply what you are learning in your course.

Students typically attend 12 monthly classes or 24 weekly sessions in a small group environment.

Best for: Students who want live teaching and interaction with other students while studying from home.

Live Online

MAP

Class Locations

The National Academy of Creative Arts runs in-person classes in the following locations. Live-online and home-study courses are also available and can be completed from the comfort of your own home.

View Upcoming classes

OUTCOMES

What will you learn?

Understand the foundations of digital marketing

Learn core principles - audiences, STP, the marketing mix, and how digital tech shapes behaviour - so you can choose the right tactics for clear objectives.

Explore key channels and create engaging content

Get hands-on with inbound, social, email and PPC while developing personas, mapping buyer journeys, and crafting blogs and posts that attract and convert.

Master SEO basics and website user experience

Understand how search engines work, on-page/off-page and technical SEO, and apply UX best practices - architecture, wireframes and responsive design - to improve findability and usability.

Measure what matters and optimise performance

Set goals and KPIs, use analytics tools to track results, interpret data to refine campaigns, and build practical, insight-driven strategies that grow over time.



Our teaching approach


PROGRAM

Course Overview

Unlock the potential of digital marketing with our comprehensive program. Dive into essential marketing concepts and strategies that are tailored to launch your business to the next level. Understand the impact of digital technology and how to effectively engage the modern digital consumer. Explore advanced tools like SWOT analysis and Porter's Five Forces to gain a competitive edge.

Key learnings:

  • Core Marketing Principles
  • Comprehensive Marketing Process
  • The Art of Segmentation, Targeting, and Positioning
  • Harnessing Digital Technology Influence
  • Understanding the Modern Digital Consumer
  • Mastering the Marketing Mix
  • Strategic SWOT Analysis
  • Leveraging Porter’s Five Forces

Master essential marketing skills to connect with your audience and drive business growth. Through this engaging content, you will explore cutting-edge strategies that transform how you attract, engage, and delight customers. Dive into the inbound methodology, understand your buyer's journey, and tailor your approach using personas to meet your customers' needs effectively. Expand your reach with diverse marketing channels and harness the power of social networks like Facebook, Twitter, and LinkedIn. Learn how to captivate your audience with compelling content, take your blogging to new heights, and become an expert in online engagement.

Key learnings:

  • The Inbound Methodology
  • The Buyer's Journey
  • Crafting Personas and Understanding Customers
  • Effective Marketing Channels
  • Leveraging Social Networks
  • Online Audience Engagement
  • Content Marketing Mastery
  • Advanced Blogging Techniques

TUTORS

Meet Our Digital Marketing Educators

All our tutors are creative professionals working in the industry.

See all tutors

FAQ

Can't find what you need?

Find answers to commonly asked questions about admissions, programs, financial aid, and more. If you have a question that's not listed here, feel free to reach out to us directly.

The National Academy of Creative Arts is dedicated to helping aspiring creatives develop the skills, knowledge and confidence to succeed in today's creative industries.

Whether you're looking to start a new career, develop your professional skills or pursue higher education, we offer flexible study options, experienced tutors and industry-focused courses designed around real-world practice.

As part of the Further Learning Group, an established education provider supporting thousands of students across specialist academies, we're committed to delivering a high-quality learning experience from enquiry through to graduation.

Yes.

We offer a range of professionally recognised qualifications, including Certificates, Diplomas, Professional Diplomas and Pearson BTEC Higher National qualifications.

Selected higher education pathways also provide the opportunity to progress to a BA (Hons) Top-Up Degree, validated and awarded by the University of Hertfordshire.

Our BTEC qualifications are awarded by Pearson, one of the world's leading education organisations, giving students confidence that they're studying qualifications recognised by employers and educational institutions.

Absolutely.

Our flexible study options are designed to fit around your lifestyle. Depending on your chosen course, you can study from home, attend live online classes or join classroom sessions, allowing you to balance your studies with work, family and other commitments.

We know everyone learns differently, so many of our courses are available in a choice of study modes.

Depending on the course, you can choose from:

  • Home Study
  • Live Online Classes
  • Classroom-Based Learning

Whichever option you choose, you'll receive expert tutor support throughout your studies.

Not usually.

Many of our students begin with little or no previous experience. Whether you're taking your first steps into a creative subject or building on existing skills, our tutors will support you throughout your learning journey.

Individual entry requirements vary for higher education courses, and these are clearly explained on each course page.

Yes.

From the day you enrol, you'll have access to experienced tutors who provide guidance, feedback and encouragement throughout your studies.

You'll also have access to our Online Learning Centre, comprehensive learning resources and our Student Services team, ensuring you always have someone to turn to whenever you need help.

That's exactly what many of our students are looking to achieve.

Our courses are designed to develop practical, industry-relevant skills that prepare you for employment, freelance opportunities or further study.

Selected courses also include optional work placement opportunities, helping you gain valuable real-world experience.

Yes.

We offer selected higher education pathways that enable students to progress from the Pearson BTEC Higher National Certificate (HNC) to the Higher National Diploma (HND) and then to a BA (Hons) Top-Up Degree, validated and awarded by the University of Hertfordshire.

These pathways combine practical, industry-focused learning with recognised higher education qualifications.

We're here to help.

Whether you're exploring a creative hobby, preparing for university, changing careers or looking to advance professionally, our friendly Course Advisors can help you choose the course and study option that's right for your goals.

People increasingly want flexible ways to develop creative skills without putting their careers or personal lives on hold.

A high-quality online creative course allows you to learn from experienced tutors, study at times that suit you and build practical, industry-relevant skills from anywhere. At the National Academy of Creative Arts, many courses are also available through Live Online and Classroom-Based learning, giving you the flexibility to choose the study experience that works best for you.

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