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Digital Marketing

Diploma

Advance your digital marketing - master multi-channel strategy, execution and analytics across ten hands-on assignments to deliver measurable results.

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Why this course?

Build the skills to plan and implement effective digital strategies across multiple channels. Designed for newcomers and marketers looking to step up, this practice-based programme develops both strategic thinking and the technical know-how needed to succeed in a fast-moving field.

Across ten practical assignments you’ll progress from fundamentals to advanced application: audience and proposition development, goal setting and KPIs, channel planning and budgeting, content strategy and copywriting, on-page SEO essentials, paid search and paid social basics, email marketing and simple automations, conversion-rate optimisation, and analytics for insight and reporting. You’ll create campaign plans, set up experiments, interpret data to make decisions, and present findings clearly to stakeholders. Ethical, accessible and privacy-aware practice is embedded throughout.

You'll learn with expert-created resources - video tutorials, written guides and project briefs - and receive timely tutor guidance with detailed feedback on each submission. By the end, you'll have a set of portfolio-ready case studies, practical dashboards and a confident process for designing, executing and measuring digital campaigns.

COURSE DETAILS

About this course

Course Level

N/A

Course Duration

This course typically takes Approximately 6-12 months to complete.

Course Assessment

This course is assessed via 10 practical assignments.

UPCOMING

Diploma courses

Date START DATE:
ANYTIME
HOME STUDY

SCHEDULE

Online Self-Directed Study

£875 Payment plans available
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Date START DATE:
FEBRUARY 18TH
clock 18:30 - 21:00
LIVE ONLINE

SCHEDULE

16 evenings, Wednesdays

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LOCATION

Virtual Classes

£2,095 Payment plans available
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Date START DATE:
FEBRUARY 14TH
clock 09:30 - 16:30
CLASSROOM BASED

SCHEDULE

8 full days, Saturdays

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LOCATIONS

£2,195 Payment plans available
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Entry requirements: To enrol on this course, you must be over 18 years of age.

BAC

BAC

Accreditation

The National Academy of Creative Arts is an accredited provider of the British Accreditation Council (BAC), a leading authority in quality assurance for independent education in the UK. Recognised globally by students, agents and government bodies, the BAC mark represents the highest standards in teaching, student welfare and institutional management.

STUDY MODES

Explore Our Flexible Learning Paths

Select from home-study, live-online, or classroom-based courses to fit your schedule and learning style.

Home Study courses at the National Academy of Creative Arts allow you to learn at your own pace.
As a Home Study student you will receive access to our Online Learning Centre with in-depth course materials including instructional videos, written content, and carefully crafted assignments. You will also have a dedicated tutor to support you on your learning journey.

Home Study

Classroom-based courses at the National Academy of Creative Arts are the best option for those who prefer studying with others in a physical classroom environment.
As a Classroom-based student you will join other aspiring Interior Designers in London, Birmingham, Manchester, Edinburgh, Belfast, Cardiff or Bristol for exciting part-time evening or Saturday classes taught by an industry professional. You will also have access to our Online Learning Centre.

Classroom Based

Live Online courses at the National Academy of Creative Arts provide all the flexibility of online learning with the collaborative benefits of the classroom.
As a Live Online student you will join a small group of students for online classes taught by an industry professional. You will also have access to our Online Learning Centre with course materials including instructional videos, written content, and carefully crafted assignments.

Live Online

MAP

Class Locations

The National Academy of Creative Arts runs in-person classes in the following locations. Live-online and home-study courses are also available and can be completed from the comfort of your own home.

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Westminster Kingsway College
Victoria Centre
Vincent Square
London
SW1P 2PD

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Peel Building
The University of Salford
The Crescent
Salford
Manchester
M5 4WT

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Edinburgh Training and Conference Venue
16 St Mary's St.
Edinburgh
EH1 1SU

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The Studio
7 Cannon Street
Birmingham
B2 5EP

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Stranmillis University College
Stranmillis Road
Belfast
Co. Antrim
Northern Ireland
BT9 5DY

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Central Cardiff
Location to be confirmed

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University of the West of England (UWE) - E Block
Frenchay Campus,
Bristol,
BS16 1QY

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OUTCOMES

What will you learn?

Understand the foundations of digital marketing

Learn core principles - audiences, STP, the marketing mix, and how digital tech shapes behaviour - so you can choose the right tactics for clear objectives.

Explore key channels and create engaging content

Get hands-on with inbound, social, email and PPC while developing personas, mapping buyer journeys, and crafting blogs and posts that attract and convert.

Master SEO basics and website user experience

Understand how search engines work, on-page/off-page and technical SEO, and apply UX best practices - architecture, wireframes and responsive design - to improve findability and usability.

Measure what matters and optimise performance

Set goals and KPIs, use analytics tools to track results, interpret data to refine campaigns, and build practical, insight-driven strategies that grow over time.

PROGRAM

Course Overview

Dive into the world of digital marketing and transform your strategies with our comprehensive module. Learn the core principles and innovative techniques to effectively target your audience and position your brand at the forefront of the digital space. Understand the power of digital technology and become an expert in engaging with the digital consumer.

Key learnings:

  • Marketing Principles
  • The Marketing Process
  • Segmentation, Targeting, Positioning
  • Influence of Digital Technology
  • The Digital Consumer
  • The Marketing Mix
  • FSWOT Analysis
  • Porter's Five Forces

Enhance your marketing prowess with practical skills that transform your approach to understanding and engaging with customers. This module offers insights into personalized marketing strategies and the diverse channels that can boost your business visibility and connect deeply with your audience.

Key learnings:

  • Mastering the Inbound Methodology
  • Navigating the Buyer's Journey
  • Creating Compelling Personas
  • Leveraging Marketing Channels Effectively
  • Maximizing Social Media Platforms
  • Building Online Audience Engagement
  • Crafting Engaging Content Marketing
  • Innovative Blogging Techniques

Unlock the secrets of successful search engine optimization with our comprehensive course. Dive deep into understanding the mechanics of how search engines operate, and discover the key factors that propel your website to the top of search results. Stay ahead with insights on algorithm updates, and learn how to leverage techniques tailored to user behaviors and preferences. Elevate your SEO skills with expert guidance on on-page, off-page, and technical optimizations, alongside powerful tools for tracking and analyzing your success. This knowledge will empower you to strategically optimize your digital presence.

Key learnings:

  • Understanding Search Engines
  • Key Ranking Factors
  • Algorithm Updates
  • User Search Behaviors
  • On-page & Off-page Optimization
  • Technical SEO Techniques
  • SEO Tools & Resources
  • Performance Tracking & Analysis

Unlock the potential of digital marketing channels to grow your business. This comprehensive learning experience will empower you to master essential techniques and tools, enabling you to drive effective campaigns. Transform your marketing strategy with expert knowledge on engaging your audience and maximizing your return on investment.

Key learnings:

  • Email Marketing Mastery
  • Email Campaign Performance Measurement
  • Strategic Paid Advertising
  • Optimizing Pay-per-Click (PPC) Campaigns
  • Search and Display Advertising Techniques
  • Mobile Marketing Strategies
  • Creating Responsive and Mobile-Friendly Websites
  • Deciding When You Need a Mobile App

Unlock the secrets to crafting outstanding websites that captivate users and achieve your business goals, all without needing technical expertise. Discover how to create engaging user experiences, present information effectively, and design with your audience in mind. Our comprehensive module helps you work through site architecture to ensure seamless navigation and striking design, ultimately boosting your online presence.

Key learnings:

  • User Experience Mastery
  • Clear Information Presentation
  • Setting and Achieving Website Objectives
  • Optimized Site Architecture
  • Designing for User Engagement
  • Effective Wireframe Creation
  • Site Analysis and Enhancement
  • Responsive Design Techniques
Academic Catalog

TUTORS

Meet Our Digital Marketing Educators

All our tutors are creative professionals working in the industry.

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