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Digital Marketing

Diploma

Advance your digital marketing - master multi-channel strategy, execution and analytics across ten hands-on assignments to deliver measurable results.

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Why this course?

Build the skills to plan and implement effective digital strategies across multiple channels. Designed for newcomers and marketers looking to step up, this practice-based programme develops both strategic thinking and the technical know-how needed to succeed in a fast-moving field.

Across ten practical assignments you’ll progress from fundamentals to advanced application: audience and proposition development, goal setting and KPIs, channel planning and budgeting, content strategy and copywriting, on-page SEO essentials, paid search and paid social basics, email marketing and simple automations, conversion-rate optimisation, and analytics for insight and reporting. You’ll create campaign plans, set up experiments, interpret data to make decisions, and present findings clearly to stakeholders. Ethical, accessible and privacy-aware practice is embedded throughout.

You'll learn with expert-created resources - video tutorials, written guides and project briefs - and receive timely tutor guidance with detailed feedback on each submission. By the end, you'll have a set of portfolio-ready case studies, practical dashboards and a confident process for designing, executing and measuring digital campaigns.

COURSE DETAILS

About this course

Course Level

N/A

Course Duration

This course typically takes Approximately 6-12 months to complete.

Course Assessment

This course is assessed via 10 practical assignments.

UPCOMING

Diploma courses

Date START DATE:
ANYTIME
HOME STUDY - FLEXIBLE

SCHEDULE

Online Self-Directed Learning

£875 Payment plans available
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Date START DATE:
JUNE 13TH
clock 09:30 - 16:30
LIVE ONLINE - FLEXIBLE

SCHEDULE

8 full days, Saturdays

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LOCATION

Virtual Classes

£2,095 Payment plans available
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Date START DATE:
JUNE 16TH
clock 18:30 - 21:00
LIVE ONLINE - FLEXIBLE

SCHEDULE

16 evenings, Tuesdays

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LOCATION

Virtual Classes

£2,095 Payment plans available
Enrol now
Date START DATE:
JUNE 13TH
clock 09:30 - 16:30
CLASSROOM BASED - FLEXIBLE

SCHEDULE

8 full days, Saturdays

View schedule

LOCATIONS

£2,195 Payment plans available
Enrol now
info

Entry requirements: To enrol on this course, you must be over 18 years of age.

BAC

BAC

Accreditation

The National Academy of Creative Arts is an accredited provider of the British Accreditation Council (BAC), a leading authority in quality assurance for independent education in the UK. Recognised globally by students, agents and government bodies, the BAC mark represents the highest standards in teaching, student welfare and institutional management.

STUDY MODES

Explore Our Flexible Learning Paths

Choose from Home Study, Classroom Based or Live Online to fit your schedule and learning style.

Home Study courses allow you to learn entirely at your own pace.

You will study through the Online Learning Centre, which provides access to instructional videos, written lessons, and course assignments, working through course materials and assignments independently while receiving feedback and guidance from your designated tutor.

There are no scheduled classes or assessment submission dates, giving you maximum flexibility to study around work, family, or other commitments.

Best for: Students who want complete flexibility and prefer to study independently.

Home Study - Flexible

Classroom courses combine flexible online learning with in-person practical classes.

You will complete your course materials and assignments through the Online Learning Centre, guided by a designated tutor while also attending practical classes taught by an industry professional.

These sessions focus on hands-on skills, demonstrations, and practical techniques, rather than assessment delivery.

Students attend 12 monthly classes held on Saturdays, or 24 weekly sessions, held in the evening.

Classes are available in London, Birmingham, Manchester, Edinburgh, Belfast, Cardiff, and Bristol.

Best for: Students who enjoy learning practical skills in a classroom environment alongside other creatives.

Classroom Based - Flexible

Live Online courses offer the same structure as our classroom courses, but with live teaching delivered online.

You will complete your course materials and assignments through the Online Learning Centre, guided by a designated tutor while also attending practical classes taught online by an industry professional.

These sessions focus on demonstrations, practical skills, and discussion, helping you apply what you are learning in your course.

Students typically attend 12 monthly classes or 24 weekly sessions in a small group environment.

Best for: Students who want live teaching and interaction with other students while studying from home.

Live Online - Flexible

MAP

Class Locations

The National Academy of Creative Arts runs in-person classes in the following locations. Live-online and home-study courses are also available and can be completed from the comfort of your own home.

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OUTCOMES

What will you learn?

Understand the foundations of digital marketing

Learn core principles - audiences, STP, the marketing mix, and how digital tech shapes behaviour - so you can choose the right tactics for clear objectives.

Explore key channels and create engaging content

Get hands-on with inbound, social, email and PPC while developing personas, mapping buyer journeys, and crafting blogs and posts that attract and convert.

Master SEO basics and website user experience

Understand how search engines work, on-page/off-page and technical SEO, and apply UX best practices - architecture, wireframes and responsive design - to improve findability and usability.

Measure what matters and optimise performance

Set goals and KPIs, use analytics tools to track results, interpret data to refine campaigns, and build practical, insight-driven strategies that grow over time.

PROGRAM

Course Overview

Dive into the world of digital marketing and transform your strategies with our comprehensive module. Learn the core principles and innovative techniques to effectively target your audience and position your brand at the forefront of the digital space. Understand the power of digital technology and become an expert in engaging with the digital consumer.

Key learnings:

  • Marketing Principles
  • The Marketing Process
  • Segmentation, Targeting, Positioning
  • Influence of Digital Technology
  • The Digital Consumer
  • The Marketing Mix
  • FSWOT Analysis
  • Porter's Five Forces

Enhance your marketing prowess with practical skills that transform your approach to understanding and engaging with customers. This module offers insights into personalized marketing strategies and the diverse channels that can boost your business visibility and connect deeply with your audience.

Key learnings:

  • Mastering the Inbound Methodology
  • Navigating the Buyer's Journey
  • Creating Compelling Personas
  • Leveraging Marketing Channels Effectively
  • Maximizing Social Media Platforms
  • Building Online Audience Engagement
  • Crafting Engaging Content Marketing
  • Innovative Blogging Techniques

Unlock the secrets of successful search engine optimization with our comprehensive course. Dive deep into understanding the mechanics of how search engines operate, and discover the key factors that propel your website to the top of search results. Stay ahead with insights on algorithm updates, and learn how to leverage techniques tailored to user behaviors and preferences. Elevate your SEO skills with expert guidance on on-page, off-page, and technical optimizations, alongside powerful tools for tracking and analyzing your success. This knowledge will empower you to strategically optimize your digital presence.

Key learnings:

  • Understanding Search Engines
  • Key Ranking Factors
  • Algorithm Updates
  • User Search Behaviors
  • On-page & Off-page Optimization
  • Technical SEO Techniques
  • SEO Tools & Resources
  • Performance Tracking & Analysis

Unlock the potential of digital marketing channels to grow your business. This comprehensive learning experience will empower you to master essential techniques and tools, enabling you to drive effective campaigns. Transform your marketing strategy with expert knowledge on engaging your audience and maximizing your return on investment.

Key learnings:

  • Email Marketing Mastery
  • Email Campaign Performance Measurement
  • Strategic Paid Advertising
  • Optimizing Pay-per-Click (PPC) Campaigns
  • Search and Display Advertising Techniques
  • Mobile Marketing Strategies
  • Creating Responsive and Mobile-Friendly Websites
  • Deciding When You Need a Mobile App

Unlock the secrets to crafting outstanding websites that captivate users and achieve your business goals, all without needing technical expertise. Discover how to create engaging user experiences, present information effectively, and design with your audience in mind. Our comprehensive module helps you work through site architecture to ensure seamless navigation and striking design, ultimately boosting your online presence.

Key learnings:

  • User Experience Mastery
  • Clear Information Presentation
  • Setting and Achieving Website Objectives
  • Optimized Site Architecture
  • Designing for User Engagement
  • Effective Wireframe Creation
  • Site Analysis and Enhancement
  • Responsive Design Techniques
Academic Catalog

TUTORS

Meet Our Digital Marketing Educators

All our tutors are creative professionals working in the industry.

See all tutors
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