BA Honours Degree

Unlock the potential of graphic design and transform the way you communicate visually. Dive into understanding how visual communication influences ideas, brands, and behavior. This module will not only introduce you to the impactful purpose of graphic design but also equip you with the core elements, principles, and a vast range of specializations. Perfect for those ready to explore career pathways, refine their learning styles, audit their digital skills, and get hands-on experience with essential design tools, it offers a comprehensive guide to finding your place in the dynamic graphic design industry.

Key learnings:

• Purpose and Impact of Graphic Design
• Core Design Elements and Principles
• Specialisations and Career Pathways
• Personal Learning Style and Digital Skills Audit
• Introduction to Core Design Tools

Transform your design approach with a hands-on, repeatable process that guides you from discovery to delivery. Unlock the secrets of effective planning and research to gather valuable insights that fuel your creativity. Learn to bring your inspiration to life through mood boards and concept boards while exploring case studies and best practices. With a focus on analysis and iteration, you'll confidently turn innovative ideas into purposeful, testable design directions that captivate and engage.

Key learnings:

• Planning and Research Fundamentals
• Visual Analysis and Insight Gathering
• Mood and Concept Board Development
• Case Studies and Best Practices
• Iterative Design Process

Transform your visual communication skills with our engaging design module that empowers you to create impactful and on-brand designs. Dive into the world of color systems and learn how to make your designs accessible and attention-grabbing. Master the art of typography and layout to guide your audience's focus and convey meaning effectively. With hands-on exercises, you'll be ready to deliver audience-ready outcomes that elevate your brand's presence.

Key learnings:

• Color Systems and Accessibility
• Typography Selection and Hierarchy
• Effective Layouts for Attention and Meaning
• Contrast, Rhythm, and Balance in Design
• Brand-Context Style Application

Unlock the power of design analysis to enhance your creative projects. Dive into real-world case studies, learn how to align design decisions with project goals, and master the art of the makeover to elevate your design work. Our structured reflection process ensures you're fully prepared for assessments, boosting your confidence and clarity.

Key learnings:

• Frameworks for Design Analysis
• Understanding Brief Components and Criteria
• Executing Design Makeovers and Justifications
• Reflective Practice and Strategic Planning
• Achieving Assessment Readiness

Unleash your creativity and enhance your design skills by understanding how graphic design influences society. Dive into the wide array of disciplines within graphic design, from captivating street art to functionalist masterpieces, and see firsthand how the context can transform meaning. Equip yourself with historical insights into visual communication and develop powerful habits with effective sketchbook techniques for ideation and reflection.

Key learnings:

• The Impact of Design in Society
• Diverse Disciplines in Graphic Design
• Contextual Influence on Visual Meaning
• Historical Perspectives in Visual Communication
• Effective Sketchbook Techniques for Ideation

Unlock your creative potential by mastering the fundamental elements and principles of design. Dive into the world of shape, colour, line, space, form, value, and texture, and learn how to effectively organise them to craft stunning visuals. Discover how hierarchy, balance, contrast, repetition, and Gestalt theory can elevate your compositions, while hands-on exercises in tonal value, grids, and accessible colour use ensure your designs are inclusive and captivating.

Key learnings:

• Core Elements and Principles of Design
• Visual Hierarchy and Gestalt Theory
• Tonal Value and Contrast Techniques
• Effective Use of Grids, Margins, and Layouts
• Colour Theory and Accessibility

Unlock the secrets to understanding client briefs and performing impactful research that informs your design choices. Dive deep into primary and secondary methods, including case studies and surveys, while mastering research ethics, eliminating bias, and ensuring source credibility. Experience the power of these skills by applying them directly to a practical case study, enhancing your design prowess.

Key learnings:

• Brief Analysis and Objectives
• Primary and Secondary Research Techniques
• Exploring Methods: Case, Thematic, Discourse
• Mastering Ethics, Bias Avoidance, and Reliable Sources
• Transforming Research Insights into Design Applications

Unleash your creative potential with our structured ideation process, designed to transform insights into compelling concepts. Dive into dynamic brainstorming sessions using techniques like SCAMPER, mind mapping, and De Bono's Thinking Hats. Ensure your designs are inclusive by checking color accessibility and contrast. Test and refine ideas for optimal clarity, legibility, and stakeholder alignment, all leading to a unique, historically-inspired packaging design project.

Key learnings:

• Ideation Frameworks and Tools
• Sketching, Mood Boards, and Mapping
• Inclusion: Contrast and Color-Blind Safe
• Testing, Feedback, and Iteration
• Applied Project: Packaging Design

Elevate your project with a strategic start by crafting a clear plan. Dive deep into understanding the brief, setting impactful goals, and mastering the art of branding and identity through visual language. Engage in poster design exercises to guide your development, apply the design cycle effectively, and make informed decisions in typography, color, layout, and brand consistency for a cohesive outcome.

Key learnings:

• Brief Review and Goal Setting
• Branding and Identity Foundations
• Poster Design and Visual Language
• Design Cycle and Workflow
• Evaluation Across Core Elements

Unlock the power of type and image to tell compelling stories in your designs. Dive into the fascinating world of type history, understand anatomy, and master genre selection to create captivating visuals. Learn to seamlessly blend imagery using both raster and vector workflows, and bring your creative vision to life with hands-on digital and analogue techniques. Your journey culminates in an exciting project where you craft an impressionistic image that showcases your newfound skills.

Key learnings:

• Type History, Anatomy, and Genres
• Enhancing Legibility, Readability, and Tone
• Crafting Images with Raster and Vector
• Mastering Digital and Analogue Techniques
• Creating a Stunning Impressionistic Image Project

Elevate your design expertise by expanding your creative toolkit in photography, layout, and packaging. Capture stunning images with precision as you master camera settings and lighting techniques. Craft editorial layouts that command attention with strong hierarchy. Explore innovative packaging structures and materials, and apply your skills through practical projects that are perfect for showcasing in your portfolio.

Key learnings:

• Photography for Designers
• Editorial Layout and Composition
• Packaging Types and Materials
• Structural and Visual Considerations
• Hands-On Multi-Format Projects

Unlock the potential to design digital experiences that captivate and engage users with our comprehensive UI/UX course. Master the art of crafting intuitive interfaces and seamless user journeys by delving into information architecture, interaction patterns, and motion principles. With practical exercises in storyboarding and hierarchy, you'll learn to create screens and flows that prioritize user satisfaction and ease of use.

Key learnings:

• UI/UX Principles and Patterns
• Information Architecture Basics
• Web Usability and Interaction
• 12 Principles of Motion in UI
• Storyboarding and Hierarchy

Transform your creative vision into stunning print-ready products with our comprehensive workflow solutions. Elevate your projects by mastering documentation, testing, version control, and file management, ensuring seamless execution. Discover cutting-edge print techniques and luxurious finishes to deliver designs that captivate and impress.

Key learnings:

• Seamless Documentation and Quality Assurance
• Efficient Version Control and File Management
• Innovative Print Methods from Relief to Digital
• Luxurious Finishes: Varnish, Emboss, Foil, and Die-Cut
• Ensuring Market Suitability and Adherence to Standards

Elevate your projects with cutting-edge ideation techniques and enhanced technical control. Dive into creative role-play, dynamic scenarios, and innovative relationships to push boundaries. Perfect your layouts with precise grids, detailed flat plans, and intentional binding choices. Utilize advanced CAD tools and Illustrator workflows to make precise, scalable design decisions that stand out.

Key learnings:

• Advanced Ideation Techniques
• Creative Layout Design with Grids and Binding
• Precision with CAD and Illustrator Tools
• Feedback-Driven Refinement
• Principles-Based Decision Making

Enhance your communication skills to deliver your work with clarity and professionalism. Master the art of tailoring pitches, conducting impactful feedback sessions, and preparing sign-off documentation for a variety of audiences. Learn how to effectively manage your assets while upholding ethical standards, including accessibility, licensing, and copyright. Gain practical experience with creating mock-ups, preparing print-ready files, and crafting digital previews to ensure confident and successful project delivery.

Key learnings:

• Audience-Specific Communication
• Project and Asset Management
• Ethics: Accessibility and Copyright
• Information Visualisation Techniques
• Mock-Ups, Prepress, and Previews

Unlock the power of impactful presentations by mastering tools like PowerPoint, Canva, and Prezi. Dive deep into structuring your content, perfecting your timing, and using your voice effectively to captivate your audience. Tailor your delivery to meet the specific needs of your audience, whether in digital or physical settings. Plus, enhance your skills with our pitching techniques and feedback methods to ensure a polished and professional delivery every time.

Key learnings:

• Master Presentation Platforms
• Crafting Structure, Timing, and Narrative
• Pitching Techniques and Feedback Mastery
• Understanding Audience Needs
• Professional Presentation Workflow

Transform feedback into growth opportunities and enhance your resilience with our reflective practice strategies. Discover effective feedback collection techniques such as surveys and interviews, and learn to analyze insights for tangible improvements. Develop skills for managing critique positively and maintaining your well-being, empowering you to thrive in any setting.

Key learnings:

• Effective Feedback Collection Techniques
• Insights Analysis for Improvement
• Strategic Iteration and Action Plans
• Building Emotional Resilience
• Reflective Practices for Individuals and Groups

Unlock your potential by exploring diverse roles across creative, technical, and managerial tracks. Discover essential hard and soft skills, master the art of time and resource planning, and dive into understanding team structures and wellbeing. This journey leads to crafting a personalized development plan tailored to your career aspirations.

Key learnings:

• Industry Roles and Pathways
• Skills Audit and Gap Planning
• Team Structures and Collaboration
• Health, Safety, and Wellbeing
• Personal Development Planning

Elevate your projects to a professional level with our comprehensive approach. You'll seamlessly integrate research, concepts, and execution to deliver polished results, while developing a standout digital portfolio and a compelling video presentation. Our structured reflection process will set you up for success in your future practice or studies.

Key learnings:

• End-to-End Project Synthesis
• Portfolio Structure and Curation
• Video Presentation Techniques
• Professional Behaviours and Standards
• Progression Planning

Unlock the power of visual persuasion and transform your designs! Dive into essential communication theories and psychological principles that shape perception and decision-making. By mastering typographic and visual fundamentals, you'll be equipped to craft compelling messages that captivate and influence your audience.

Key learnings:

• Communication and Persuasion Theory
• Perception and Cognitive Principles
• Typographic and Visual Fundamentals
• Message Framing and Meaning
• Applied Visual Persuasion

Unlock the power of modern design with innovative problem-solving frameworks like GROW and lateral thinking. Elevate your projects by mastering planning and quality assurance, while crafting user-centered wireframes and flows that truly resonate. Get ready to excel in multidisciplinary teams through effective collaboration, rigorous testing, and insightful reflection.

Key learnings:

• GROW and Lateral Thinking Techniques
• Strategic Project Planning and Quality Assurance
• Designing User-Centered Wireframes and UX
• Effective Stakeholder Collaboration
• Utilizing Digital Tools and Conducting Testing

Unlock the full potential of your brand with scalable visual systems crafted to resonate across multiple platforms. Elevate your storytelling and create compelling narratives that captivate your audience, all while maintaining a consistent and adaptable brand presence. Dive into innovative motion and emerging formats that highlight your brand’s unique identity. Benefit from strategic refinement through feedback and iteration, ensuring your brand aligns perfectly with audience expectations and cultural trends.

Key learnings:

• Systemic Visual Language
• Brand Narrative Across Platforms
• Hierarchy, Motion, and New Formats
• Audience Awareness and Cultural Fit
• Structured Feedback and Iteration

Unlock the power of blending analogue craftsmanship with cutting-edge digital precision to create visuals that stand out. Start by capturing textures, crafting type, and layouts by hand. Then, elevate your designs with vector workflows, ensuring your visuals are both distinctive and ready for any platform. Experience seamless colour management and precise output specs, along with comprehensive design documentation that will set your projects apart.

Key learnings:

• Handmade Type, Layout, and Imagery
• Asset Capture and Texture Creation
• Vector Enhancement and Integration
• Colour Management and Output Preparation
• Structured Design Documentation

Discover how integrating historical and cultural insights can elevate your design practice today. Learn to harness the power of sustainability and globalisation to create impactful designs. You'll gain skills in engaging stakeholders effectively and ensuring quality across both print and digital platforms. This comprehensive approach will allow you to create designs that resonate with audiences and stand the test of time.

Key learnings:

• Historical and Cultural Contexts
• Sustainability and Globalisation
• Representation and Audience Impact
• Stakeholder Engagement and Quality Assurance
• Print and Digital Design Implementation

Unlock the power of trends by transforming them into innovative and ethical design solutions. This approach harnesses PESTEL analysis and systems thinking to strategically evaluate external factors, ensuring your designs not only meet current demands but also make a positive impact socially, culturally, and environmentally. Through engaging case studies and scenarios, you'll develop the skills needed for critical awareness and inclusive, cross-cultural communication, positioning yourself as a leader in thoughtful design.

Key learnings:

• Trend Research and Translation
• PESTEL and Systems Thinking
• Ethical and Environmental Impact
• Cross-Cultural Communication
• Scenario-Based Decision-Making

Unlock the power of typography with our responsive design solutions. Our approach ensures your text scales seamlessly across devices, meets accessibility standards, and enhances performance. Let us elevate your typography within strategic design systems to capture attention and deliver results.

Key learnings:

• Responsive Typographic Architecture
• Accessibility and Inclusive Standards
• Performance and Readability
• Systematic Layout Composition
• Strategy Within Design Systems

Empower your design process by mastering the art of decoding complex briefs. Discover how to unveil hidden requirements, expertly balance priorities, and seamlessly fuse innovative ideas with your business objectives. Our structured analysis tools will guide you in transforming client needs into clear, actionable design strategies that drive success.

Key learnings:

• Brief Deconstruction Techniques
• Prioritisation and Trade-Offs
• Business Objectives and KPIs
• Actionable Design Roadmaps
• Clear Client Communication

Maximize productivity by running multiple projects simultaneously without compromising on quality. Utilize top-tier professional tools to seamlessly plan timelines, organize assets, and ensure licensing and compliance are meticulously managed. Achieve scalable results that consistently align with your brand and meet client expectations.

Key learnings:

• Multi-Project Scheduling
• Asset Libraries and Version Control
• Licensing and Compliance
• Quality Control at Scale
• Client Alignment and Reporting

Elevate your expertise by crafting a compelling professional brief in your chosen field. This opportunity empowers you to seamlessly integrate cutting-edge research, innovative creative strategies, and ethical communication while collaborating with stakeholders. Whether you're working with time-based, lens-based, print, or 3D digital media, you'll master the art of effective project management and quality assurance, ensuring every detail meets the highest standards.

Key learnings:

• Specialist Brief Development
• Research and Creative Strategy
• Ethical and Inclusive Communication
• Media-Specific Implementation
• Project Management and QA

Unlock the potential of your multi-stakeholder projects by mastering risk management techniques. Dive into real-world case studies and leverage visual tools to identify, assess, and mitigate risks effectively. Stay ahead of failure points, coordinate your teams seamlessly, and uphold the highest standards as your projects evolve.

Key learnings:

• Risk Identification and Assessment
• Developing Mitigation and Contingency Plans
• Effective Stakeholder Coordination
• Utilizing Interim Reviews and QA Gates
• Enhancing Reflective Problem-Solving Skills

Enhance your project's success by mastering professional scoping and pricing strategies. Learn to define clear deliverables, estimate costs with value-based models, and maintain transparent management of scope changes. Develop your communication skills for effective updates, negotiation, and ethical billing throughout the project lifecycle, ensuring client satisfaction and project excellence.

Key learnings:

• Scope Definition and Deliverables
• Estimating and Value-Based Pricing
• Change Control and Documentation
• Client Communication and Negotiation
• Ethical Billing Practices

Unlock the potential of your brand with expertly crafted, scalable brand architectures. We provide clear guidelines and comprehensive documentation to help your brand shine. Leverage the principles of composition, typography, and visual structure to create adaptable sub-brands and component libraries that maintain consistency across all platforms. With our services, enjoy professional formatting and rigorous quality assurance for a flawless brand presence.

Key learnings:

• Hierarchy and Visual Structure
• Typography and Composition Systems
• Sub-Brand and Component Libraries
• Platform Adaptability and Consistency
• Documentation and QA Methods

Transform your brand with visually stunning campaigns that resonate across diverse audiences. Embrace a culture of inclusivity and accessibility, ensuring your message reaches everyone. Our structured frameworks empower you to effectively evaluate representation and identity, using adaptable components to create impactful, cross-channel marketing strategies.

Key learnings:

• Inclusive and Accessible Principles
• Cultural Sensitivity Frameworks
• Component-Based System Design
• Measurement and Adaptation Methods
• Cross-Platform Campaign Integration

Elevate your proposals with industry-standard strategies that captivate and convince. Learn how to craft compelling visual narratives that resonate with your audience. Utilize data visualization techniques to effectively justify your decisions and keep stakeholders engaged with real-time communication. Prepare for hybrid presentations by building contingency plans and deliver with exceptional confidence and professionalism.

Key learnings:

• Advanced Visual Narrative Systems
• Data Visualization for Decisions
• Real-Time Stakeholder Communication
• Hybrid Presentation Contingencies
• Professional-Level Delivery