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Digital Marketing

Professional Diploma

Lead integrated digital marketing - master strategy, experimentation, automation, CRO and analytics across fifteen advanced assignments to deliver measurable growth.

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Why this course?

Become the strategist behind standout results. This advanced, practice-based programme develops the technical depth and strategic perspective to plan, implement and continually optimise integrated digital marketing that's tailored to your audiences.

Across fifteen hands-on assignments you'll move from solid foundations to leadership-level practice: audience insight and segmentation, value propositions and messaging, multi-channel planning (SEO, PPC, paid social, content, email/CRM and partnerships), budgeting and forecasting, and building test-and-learn roadmaps. You’ll design experiments, run A/B and multivariate tests, implement automation and lifecycle journeys, and apply conversion-rate optimisation across landing pages and funnels. You'll deepen analytics capability - event tracking, dashboards, cohort and funnel analysis, incrementality and attribution - so you can diagnose performance and prioritise the next best action.

Professional rigour is embedded throughout: data privacy and consent, accessibility, brand governance, stakeholder communication, brief writing and vendor management. You'll produce strategic documents (channel plans, media mixes, experimentation backlogs), operational assets (dashboards, playbooks, templates) and polished presentations that win buy-in. By the end, you'll have a portfolio of case-study work and a repeatable, metrics-driven process for leading integrated campaigns.

Work placement - Graduates of this course are eligible for a one month work placement with a digital marketing company. All placements are made in the greater London, Manchester, Birmingham and Edinburgh areas.

COURSE DETAILS

About this course

Course Level

N/A

Course Duration

This course typically takes Approximately 9-18 months to complete.

Course Assessment

This course is assessed via 15 practical assignments.

UPCOMING

Professional Diploma courses

Date START DATE:
ANYTIME
HOME STUDY

SCHEDULE

Online Self-Directed Study

£1,425 Payment plans available
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Date START DATE:
FEBRUARY 18TH
clock 18:30 - 21:00
LIVE ONLINE

SCHEDULE

24 evenings, Wednesdays

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LOCATION

Virtual Classes

£2,725 Payment plans available
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Date START DATE:
FEBRUARY 14TH
clock 09:30 - 16:30
CLASSROOM BASED

SCHEDULE

12 full days, Saturdays

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LOCATIONS

£2,865 Payment plans available
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Entry requirements: To enrol on this course, you must be over 18 years of age.

BAC

BAC

Accreditation

The National Academy of Creative Arts is an accredited provider of the British Accreditation Council (BAC), a leading authority in quality assurance for independent education in the UK. Recognised globally by students, agents and government bodies, the BAC mark represents the highest standards in teaching, student welfare and institutional management.

STUDY MODES

Explore Our Flexible Learning Paths

Select from home-study, live-online, or classroom-based courses to fit your schedule and learning style.

Home Study courses at the National Academy of Creative Arts allow you to learn at your own pace.
As a Home Study student you will receive access to our Online Learning Centre with in-depth course materials including instructional videos, written content, and carefully crafted assignments. You will also have a dedicated tutor to support you on your learning journey.

Home Study

Classroom-based courses at the National Academy of Creative Arts are the best option for those who prefer studying with others in a physical classroom environment.
As a Classroom-based student you will join other aspiring Interior Designers in London, Birmingham, Manchester, Edinburgh, Belfast, Cardiff or Bristol for exciting part-time evening or Saturday classes taught by an industry professional. You will also have access to our Online Learning Centre.

Classroom Based

Live Online courses at the National Academy of Creative Arts provide all the flexibility of online learning with the collaborative benefits of the classroom.
As a Live Online student you will join a small group of students for online classes taught by an industry professional. You will also have access to our Online Learning Centre with course materials including instructional videos, written content, and carefully crafted assignments.

Live Online

MAP

Class Locations

The National Academy of Creative Arts runs in-person classes in the following locations. Live-online and home-study courses are also available and can be completed from the comfort of your own home.

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Westminster Kingsway College
Victoria Centre
Vincent Square
London
SW1P 2PD

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Peel Building
The University of Salford
The Crescent
Salford
Manchester
M5 4WT

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Edinburgh Training and Conference Venue
16 St Mary's St.
Edinburgh
EH1 1SU

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The Studio
7 Cannon Street
Birmingham
B2 5EP

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Stranmillis University College
Stranmillis Road
Belfast
Co. Antrim
Northern Ireland
BT9 5DY

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Central Cardiff
Location to be confirmed

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University of the West of England (UWE) - E Block
Frenchay Campus,
Bristol,
BS16 1QY

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OUTCOMES

What will you learn?

Understand the foundations of digital marketing

Learn core principles - audiences, STP, the marketing mix, and how digital tech shapes behaviour - so you can choose the right tactics for clear objectives.

Explore key channels and create engaging content

Get hands-on with inbound, social, email and PPC while developing personas, mapping buyer journeys, and crafting blogs and posts that attract and convert.

Master SEO basics and website user experience

Understand how search engines work, on-page/off-page and technical SEO, and apply UX best practices - architecture, wireframes and responsive design - to improve findability and usability.

Measure what matters and optimise performance

Set goals and KPIs, use analytics tools to track results, interpret data to refine campaigns, and build practical, insight-driven strategies that grow over time.

PROGRAM

Course Overview

Unlock the power of digital marketing with our comprehensive course designed to transform your understanding and mastery of essential marketing techniques. Dive into the core principles and processes that drive successful campaigns and discover how digital technology can elevate your strategy to new heights. Our course will empower you to effectively segment, target, and position your brand in the ever-evolving digital landscape. Equip yourself with the knowledge to engage the modern digital consumer and optimize your marketing mix for maximum impact. Analyze market dynamics with cutting-edge tools like FSWOT and Porter’s Five Forces, ensuring you stay ahead of the competition and make informed strategic decisions.

Key learnings:

  • Core Marketing Principles
  • Effective Marketing Processes
  • Strategic Segmentation, Targeting, Positioning
  • The Influence of Digital Technology
  • Understanding the Digital Consumer
  • Optimization of Marketing Mix
  • FSWOT Analysis for Competitive Advantage
  • Porter's Five Forces for Market Insight

Discover essential strategies and techniques that will elevate your marketing efforts and deepen your connection with your customers. Dive into the inbound methodology to attract, engage, and delight your audience, explore the buyer’s journey to understand decision-making processes, and learn how to develop detailed personas for targeted messaging. Master various marketing channels and enhance your engagement on major social networks like Facebook, Twitter, and LinkedIn. Empower your brand with effective content marketing strategies and blogging techniques to drive growth and visibility.

Key learnings:

  • Inbound Methodology Mastery
  • Understanding the Buyer's Journey
  • Crafting Personas and Tailored Engagement
  • Navigating Marketing Channels
  • Social Media Strategies for Facebook, Twitter, LinkedIn, and More
  • Boosting Online Audience Engagement
  • Creating Impactful Content Marketing
  • Blogging for Brand Growth

Unlock the secrets to mastering search engine optimization and propel your website to the top of search results. Dive into the fascinating world of SEO and discover essential strategies and tools that will enhance your online presence and drive traffic like never before.

Key learnings:

  • How Search Engines Work
  • Key Ranking Factors
  • Understanding Algorithm Updates
  • Audience Search Behaviors
  • On-Page and Off-Page Optimization
  • Technical Optimization Techniques
  • Essential SEO Tools
  • Tracking and Analyzing Performance

Unlock the potential of your digital marketing strategy by mastering today's essential channels. Dive into the proven techniques and insights that can elevate your brand visibility, engage your audience, and drive results. From crafting impactful email campaigns to leveraging the power of mobile marketing and paid advertising, this suite of courses provides you with the knowledge to thrive in the competitive digital landscape.

Key learnings:

  • Email Marketing Excellence
  • Tracking Email Marketing Success
  • Maximizing Paid Advertising Impact
  • Optimizing Pay-Per-Click (PPC) Strategies
  • Effective Search and Display Advertising
  • Harnessing the Power of Mobile Marketing
  • Designing Responsive and Mobile Optimized Sites
  • Determining the Right Time for an App Solution

Unlock the secrets to crafting exceptional websites without needing a technical background. This program guides you through understanding what truly makes sites resonate with users. Dive into creating a seamless user experience, mastering clear presentation of information, and setting effective website objectives. You'll explore site architecture, and refine your skills in designing for impactful user interactions. Additionally, learn to create wireframes, analyze and enhance your site's performance, and integrate responsive design for optimal user satisfaction.

Key learnings:

  • Understanding User Experience
  • Effective Information Presentation
  • Defining Website Objectives
  • Mastering Site Architecture
  • User Experience Design
  • Wireframe Creation
  • Site Analysis and Enhancement
  • Responsive Web Design

Unlock the potential of your business with cutting-edge analytics and performance management strategies. Dive into the world of data-driven insights that can shape your success. Learn the art of utilizing online analytics to enhance your strategic approach, set measurable goals, and optimize your objectives. Master the use of key performance indicators (KPIs) alongside powerful tools like Google Analytics, and explore various web analytics platforms that can provide invaluable insights for webmasters and administrators alike.

Key learnings:

  • Data-driven Insights
  • The Value of Online Analytics
  • Analytics and Strategy
  • Setting Goals and Objectives
  • Key Performance Indicators (KPIs)
  • Google Analytics
  • Web Analytics Tools
  • Tools for Webmasters and Administrators

Unlock the power of social media advertising and propel your business to new heights! This module is designed to guide you through the process of setting clear advertising goals and choosing the ideal platforms tailored to your unique needs. Learn how to precisely target audiences to maximize engagement and analyze your social advertising efforts for continuous improvement. Additionally, discover the comprehensive advertising options available on Facebook, Twitter, LinkedIn, and other platforms, enabling you to connect with potential customers like never before.

Key learnings:

  • Setting Advertising Goals for Success
  • Selecting the Perfect Social Media Platforms
  • Targeting Audiences for Maximum Impact
  • Analyzing and Optimizing Social Media Campaigns
  • Facebook Advertising Options
  • Twitter Advertising Options
  • LinkedIn Advertising Options
  • Exploring Other Advertising Platforms

Unlock the secrets to mastering digital strategy and take your business to the next level. Dive into comprehensive industry frameworks and learn how to conduct thorough situation analyses to pinpoint your unique opportunities. Set ambitious objectives and craft tactical plans that drive real results. Our program empowers you with the expertise to meticulously plan and manage projects, whether you're presenting to stakeholders, collaborating with agencies, or launching your own venture. Whether working in-house or expanding your entrepreneurial horizons, you'll gain the skills to thrive in the digital world.

Key learnings:

  • Industry Frameworks
  • Situation Analysis
  • Objective Setting
  • Tactics and Actions
  • Planning and Management
  • Presenting Your Plan
  • Collaborating In-House and with Agencies
  • Launching Your Own Business
Academic Catalog

TUTORS

Meet Our Digital Marketing Educators

All our tutors are creative professionals working in the industry.

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