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JULY2026

Digital Marketing

Professional Diploma

Lead integrated digital marketing - master strategy, experimentation, automation, CRO and analytics across fifteen advanced assignments to deliver measurable growth.

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Why this course?

Become the strategist behind standout results. This advanced, practice-based programme develops the technical depth and strategic perspective to plan, implement and continually optimise integrated digital marketing that's tailored to your audiences.

Across fifteen hands-on assignments you'll move from solid foundations to leadership-level practice: audience insight and segmentation, value propositions and messaging, multi-channel planning (SEO, PPC, paid social, content, email/CRM and partnerships), budgeting and forecasting, and building test-and-learn roadmaps. You’ll design experiments, run A/B and multivariate tests, implement automation and lifecycle journeys, and apply conversion-rate optimisation across landing pages and funnels. You'll deepen analytics capability - event tracking, dashboards, cohort and funnel analysis, incrementality and attribution - so you can diagnose performance and prioritise the next best action.

Professional rigour is embedded throughout: data privacy and consent, accessibility, brand governance, stakeholder communication, brief writing and vendor management. You'll produce strategic documents (channel plans, media mixes, experimentation backlogs), operational assets (dashboards, playbooks, templates) and polished presentations that win buy-in. By the end, you'll have a portfolio of case-study work and a repeatable, metrics-driven process for leading integrated campaigns.

Work placement - Graduates of this course are eligible for a one month work placement with a digital marketing company. All placements are made in the greater London, Manchester, Birmingham and Edinburgh areas.

COURSE DETAILS

About this course

Course Level

Vocational Professional Diploma

Course Duration

This course typically takes approximately 9-18 months to complete.

Course Assessment

This course is assessed via 15 practical assignments.



UPCOMING

Professional Diploma courses

View the next available start dates for this course and choose the option that works best for you, including Home Study, Classroom Based and Live Online study. Select a course below to see the schedule, location and fees.

Date Start Date:
ANYTIME
HOME STUDY
The Home Study course allows you to learn entirely at your own pace and can be started anytime.

Best for: Students who want complete flexibility and prefer to study independently.

SCHEDULE

Online Self-Directed Learning

£1,465 Payment plans available
Enrol now
Date Next Intake:
SEPTEMBER 2026
LIVE ONLINE
Live-online classes are available as either full-day Saturday sessions or weekday evenings.

Best for: Students who want live teaching and interaction with other students while studying from home.

LOCATION

Virtual Classes by Zoom

AVAILABLE SCHEDULES

12 full days, Saturdays

Starts: September 12th (09:30 - 16:30)

Or

24 evenings, Thursdays

Starts: September 17th (18:30 - 21:00)

£2,245 Payment plans available
Enrol now
Date Next Intake:
SEPTEMBER 2026
CLASSROOM BASED
In-person classes are available as either full-day Saturday sessions or weekday evenings.

Best for: Students who enjoy learning practical skills in a classroom environment alongside other creatives.

AVAILABLE SCHEDULES

12 full days, Saturdays

Starts: September 12th (09:30 - 16:30)

Or

24 evenings, Thursdays

Starts: September 17th (18:30 - 21:00)

£2,945 Payment plans available
Enrol now
info

Entry requirements: To enrol on this course, you must be over 18 years of age.

BAC

BAC

Accreditation

The National Academy of Creative Arts is an accredited provider of the British Accreditation Council (BAC), a leading authority in quality assurance for independent education in the UK. Recognised globally by students, agents and government bodies, the BAC mark represents the highest standards in teaching, student welfare and institutional management.

STUDY MODES

Explore Our Flexible Learning Paths

Not sure which learning format is right for you? Compare our flexible study modes to understand how Home Study, Classroom Based and Live Online courses work, and how each option supports your learning.

Home Study courses allow you to learn entirely at your own pace.

You will study through the Online Learning Centre, which provides access to instructional videos, written lessons, and course assignments, working through course materials and assignments independently while receiving feedback and guidance from your designated tutor.

There are no scheduled classes or assessment submission dates, giving you maximum flexibility to study around work, family, or other commitments.

Best for: Students who want complete flexibility and prefer to study independently.

Classroom courses combine flexible online learning with in-person practical classes.

You will complete your course materials and assignments through the Online Learning Centre, guided by a designated tutor while also attending practical classes taught by an industry professional.

These sessions focus on hands-on skills, demonstrations, and practical techniques, rather than assessment delivery.

Students attend 12 monthly classes held on Saturdays, or 24 weekly sessions, held in the evening.

Classes are available in London, Birmingham, Manchester, Edinburgh, Belfast, Cardiff, and Bristol.

Best for: Students who enjoy learning practical skills in a classroom environment alongside other creatives.

Live Online courses offer the same structure as our classroom courses, but with live teaching delivered online.

You will complete your course materials and assignments through the Online Learning Centre, guided by a designated tutor while also attending practical classes taught online by an industry professional.

These sessions focus on demonstrations, practical skills, and discussion, helping you apply what you are learning in your course.

Students typically attend 12 monthly classes or 24 weekly sessions in a small group environment.

Best for: Students who want live teaching and interaction with other students while studying from home.

OUTCOMES

What will you learn?

Understand the foundations of digital marketing

Learn core principles - audiences, STP, the marketing mix, and how digital tech shapes behaviour - so you can choose the right tactics for clear objectives.

Explore key channels and create engaging content

Get hands-on with inbound, social, email and PPC while developing personas, mapping buyer journeys, and crafting blogs and posts that attract and convert.

Master SEO basics and website user experience

Understand how search engines work, on-page/off-page and technical SEO, and apply UX best practices - architecture, wireframes and responsive design - to improve findability and usability.

Measure what matters and optimise performance

Set goals and KPIs, use analytics tools to track results, interpret data to refine campaigns, and build practical, insight-driven strategies that grow over time.



PROGRAM

Course Overview

Unlock the power of digital marketing with our comprehensive course designed to transform your understanding and mastery of essential marketing techniques. Dive into the core principles and processes that drive successful campaigns and discover how digital technology can elevate your strategy to new heights. Our course will empower you to effectively segment, target, and position your brand in the ever-evolving digital landscape. Equip yourself with the knowledge to engage the modern digital consumer and optimize your marketing mix for maximum impact. Analyze market dynamics with cutting-edge tools like FSWOT and Porter’s Five Forces, ensuring you stay ahead of the competition and make informed strategic decisions.

Key learnings:

  • Core Marketing Principles
  • Effective Marketing Processes
  • Strategic Segmentation, Targeting, Positioning
  • The Influence of Digital Technology
  • Understanding the Digital Consumer
  • Optimization of Marketing Mix
  • FSWOT Analysis for Competitive Advantage
  • Porter's Five Forces for Market Insight

Discover essential strategies and techniques that will elevate your marketing efforts and deepen your connection with your customers. Dive into the inbound methodology to attract, engage, and delight your audience, explore the buyer’s journey to understand decision-making processes, and learn how to develop detailed personas for targeted messaging. Master various marketing channels and enhance your engagement on major social networks like Facebook, Twitter, and LinkedIn. Empower your brand with effective content marketing strategies and blogging techniques to drive growth and visibility.

Key learnings:

  • Inbound Methodology Mastery
  • Understanding the Buyer's Journey
  • Crafting Personas and Tailored Engagement
  • Navigating Marketing Channels
  • Social Media Strategies for Facebook, Twitter, LinkedIn, and More
  • Boosting Online Audience Engagement
  • Creating Impactful Content Marketing
  • Blogging for Brand Growth

Unlock the secrets to mastering search engine optimization and propel your website to the top of search results. Dive into the fascinating world of SEO and discover essential strategies and tools that will enhance your online presence and drive traffic like never before.

Key learnings:

  • How Search Engines Work
  • Key Ranking Factors
  • Understanding Algorithm Updates
  • Audience Search Behaviors
  • On-Page and Off-Page Optimization
  • Technical Optimization Techniques
  • Essential SEO Tools
  • Tracking and Analyzing Performance

Unlock the potential of your digital marketing strategy by mastering today's essential channels. Dive into the proven techniques and insights that can elevate your brand visibility, engage your audience, and drive results. From crafting impactful email campaigns to leveraging the power of mobile marketing and paid advertising, this suite of courses provides you with the knowledge to thrive in the competitive digital landscape.

Key learnings:

  • Email Marketing Excellence
  • Tracking Email Marketing Success
  • Maximizing Paid Advertising Impact
  • Optimizing Pay-Per-Click (PPC) Strategies
  • Effective Search and Display Advertising
  • Harnessing the Power of Mobile Marketing
  • Designing Responsive and Mobile Optimized Sites
  • Determining the Right Time for an App Solution

Unlock the secrets to crafting exceptional websites without needing a technical background. This program guides you through understanding what truly makes sites resonate with users. Dive into creating a seamless user experience, mastering clear presentation of information, and setting effective website objectives. You'll explore site architecture, and refine your skills in designing for impactful user interactions. Additionally, learn to create wireframes, analyze and enhance your site's performance, and integrate responsive design for optimal user satisfaction.

Key learnings:

  • Understanding User Experience
  • Effective Information Presentation
  • Defining Website Objectives
  • Mastering Site Architecture
  • User Experience Design
  • Wireframe Creation
  • Site Analysis and Enhancement
  • Responsive Web Design

Unlock the potential of your business with cutting-edge analytics and performance management strategies. Dive into the world of data-driven insights that can shape your success. Learn the art of utilizing online analytics to enhance your strategic approach, set measurable goals, and optimize your objectives. Master the use of key performance indicators (KPIs) alongside powerful tools like Google Analytics, and explore various web analytics platforms that can provide invaluable insights for webmasters and administrators alike.

Key learnings:

  • Data-driven Insights
  • The Value of Online Analytics
  • Analytics and Strategy
  • Setting Goals and Objectives
  • Key Performance Indicators (KPIs)
  • Google Analytics
  • Web Analytics Tools
  • Tools for Webmasters and Administrators

Unlock the power of social media advertising and propel your business to new heights! This module is designed to guide you through the process of setting clear advertising goals and choosing the ideal platforms tailored to your unique needs. Learn how to precisely target audiences to maximize engagement and analyze your social advertising efforts for continuous improvement. Additionally, discover the comprehensive advertising options available on Facebook, Twitter, LinkedIn, and other platforms, enabling you to connect with potential customers like never before.

Key learnings:

  • Setting Advertising Goals for Success
  • Selecting the Perfect Social Media Platforms
  • Targeting Audiences for Maximum Impact
  • Analyzing and Optimizing Social Media Campaigns
  • Facebook Advertising Options
  • Twitter Advertising Options
  • LinkedIn Advertising Options
  • Exploring Other Advertising Platforms

Unlock the secrets to mastering digital strategy and take your business to the next level. Dive into comprehensive industry frameworks and learn how to conduct thorough situation analyses to pinpoint your unique opportunities. Set ambitious objectives and craft tactical plans that drive real results. Our program empowers you with the expertise to meticulously plan and manage projects, whether you're presenting to stakeholders, collaborating with agencies, or launching your own venture. Whether working in-house or expanding your entrepreneurial horizons, you'll gain the skills to thrive in the digital world.

Key learnings:

  • Industry Frameworks
  • Situation Analysis
  • Objective Setting
  • Tactics and Actions
  • Planning and Management
  • Presenting Your Plan
  • Collaborating In-House and with Agencies
  • Launching Your Own Business

TUTORS

Meet Our Digital Marketing Educators

All our tutors are creative professionals working in the industry.

FAQ

Can't find what you need?

Find answers to commonly asked questions about admissions, programs, financial aid, and more. If you have a question that's not listed here, feel free to reach out to us directly.

Once you have registered on a course, you will receive login details to the student area of our website called the Online Learning Centre. This is where you will be able to access all your course materials which include: practical, instructional videos; written content on a variety of topics tailored to your subject area; and vocationally relevant assignments. All course materials are created by industry experts.

When you register for a course, you will be assigned your tutors and be given login details to the student area of our website called the Online Learning Centre. Your supportive tutors will guide you through the learning process and you can contact them directly by email or through the forum which can be accessed through the Online Learning Centre.

If you have any issues or questions about the Online Learning Centre, your payments, your student card or upgrading your course, you can contact Student Services.

Yes. All course training videos include subtitles and our tutors are dedicated to providing a seamless learning experience for all students. If you have any specific learning requirements, please contact Student Services at the earliest opportunity.

No. There is no requirement to attend all classes if you are doing a classroom-based course. However, we recommend that you attend as many classes as possible so that you can get the support you need to help you complete your course.

By choosing one of our classroom-based courses, you have the benefit of attending classes either every other Saturday or one evening a week. Whatever option you choose, you'll receive the guidance and support of our expert tutors, while also being able to complete the assignments at your own pace. This approach ensures that you receive the optimum support and knowledge required, with the least amount of disruption to your personal schedule.

Assignments are designed to be vocationally relevant to your area of study. In general, the skills you demonstrate in your first assignment will be built upon as you work through each assignment. This progression will ensure you can confidently use these skills in real-world scenarios. With the careful guidance of your tutors, you will be asked to submit a range of work which will include written assignments, practical work, presentations and more.

Completed assignments are uploaded to our Online Learning Centre. You will get access to the Online Learning Centre once you register for your course.

We provide student cards at no additional charge. Simply request a student card by contacting Student Services or through the Online Learning Centre, which you will be given access to once you register for your course. You will then receive your student card by post within two weeks. While you don't need a student card to attend class, we recommended requesting one as many retailers will offer discounts to student card holders.

The British Education and Training Council (BTEC) has been the most successful applied learning brand for over 25 years. BTEC is administered by Edexcel who are owned by Pearson Education, the world's largest education brand.

BTEC courses are vocational courses which allow students to gain the practical skills needed to enter directly into the workforce. You can also use the credits awarded on our BTEC courses towards advanced entry into a university degree.

The National Academy of Creative Arts is a BTEC Approved Centre and an Edexcel Approved Centre. Our staff, tutors and courses have been thoroughly vetted and are continually monitored by Edexcel, who are owned by Pearson, the world's largest education company.

In addition to this, we run BTEC accredited courses (BTEC Higher National Certificate and BTEC Higher National Diploma) which allow students to gain the practical skills needed to enter the workforce or to use the credits awarded by this qualification towards advanced entry into a university degree.

We are also recognised by the International Approval and Registration Centre (IARC) and the British Accreditation Council (BAC).

All students will need to purchase their own materials for their course. We encourage students to avail of any discounts by using their National Academy of Creative Arts student card, and to shop around for the best deals.

Yes, but there are certain requirements depending on the course you are looking to do.

All you need to begin is an interest in the subject. Our Certificate, Diploma and Postgraduate Diploma courses have no minimum educational requirement. No matter which course you choose our expert tutors will provide you with all the necessary support and guidance that you need to succeed.

BTEC Higher National Certificate, BTEC Higher National Diploma, and Degree courses
If English is not your first language, or if you have not completed your last two years of schooling through English, we recommend you pass an English language proficiency test to enrol on these courses. There are many options available and we have listed some below.

  • IELTS: 5.5 (reading and writing must be at 5.5)
  • TOEFL iBT: 70 (total score)
  • PTE Academic: Minimum score of 51
  • Cambridge CPE (pre-Jan 2015): Grade A, B, C, C1
  • Cambridge CAE (pre-Jan 2015): Grade A, B, C, Level B2
  • Cambridge CPE & CAE (post-Jan 2015): CEFR Level B2 or above Grade A, B, C, Level C1 or C2
  • Cambridge ESOL: Cambridge English Scale score 162 or above
  • TEEP (University of Reading): 5.5
  • OIBEC: Pass at Level B2 or above
  • Trinity College ISE: Pass or above on the following ISE qualifications: ISE II, ISE III, or ISE IV

If you do not meet the English language level requirements for the BTEC higher national courses, we do offer other course options. To discuss the option that best suits your needs, please contact us and our experienced team will help you choose the course which is right for you.

Our courses have been carefully designed to provide an up-to-date and practical educational experience to ensure that our students are primed to succeed upon graduation. Our comprehensive course materials have been developed in collaboration with leading industry experts.

Our BTEC Higher National Certificate and BTEC Higher National Diploma courses focus on the relevant skills required for employment within the profession or to gain advanced entry to a university degree.

Yes. Graduates of the National Academy of Creative Arts Postgraduate Diploma, BTEC Higher National Certificate, BTEC Higher National Diploma, and Degree courses are eligible for an optional work placement. All placements are made in the greater London, Manchester, Birmingham and Edinburgh areas. Please note that you need to be eligible to work in the united Kingdom to avail of this opportunity.

Once you register for your course you will be given access to the Online Learning Centre where you will find all your course resources. Home study students have access to these resources for three years from the date of enrolment. Classroom-based students have access to these resources for three years from the date of their first class.

If you are doing the BTEC Higher National Diploma course you will have access to the Online Learning Centre for four years from the date you enrolled (home study student), or from the date of your first class (classroom-based student).

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