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Beyond the Niche: Building a Sustainable Career in Content Creation

free

Join content creator and Twirl Community Manager Iza Puertolas as she shares how she turned content creation from a hobby into a full-time career, working with more than 300 brands across apps, food, lifestyle, travel and beyond. Drawing on three years of hands-on experience, Iza explores how to build a recognisable personal brand without being confined to one niche, position yourself effectively and turn creativity into a sustainable career.

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Speaker Iza Puertolas

Iza Puertolas

Content Creator & Community Manager at Twirl

  • icon check Discover how to move from creating as a hobby to building a professional, income-generating career.
  • icon check Learn how to develop a strong personal brand without limiting yourself to one specific niche.
  • icon check Understand what brands look for when choosing creators and how to position yourself effectively.
  • icon check Gain practical insight into finding opportunities, building lasting partnerships and creating a sustainable career in the creator economy.

Hosted by Academy Creative Producer Fiona Byrne, this exclusive Guild Conversation offers an honest, practical look at building a career in the fast-moving creator economy. Fiona and Iza will reflect on her journey from creating content as a hobby to working with more than 300 brands and becoming Community Manager at Twirl. Together, they will explore personal branding, working across different industries, understanding what brands need and developing the confidence and adaptability required to turn creative skills into a sustainable profession.

Iza Puertolas is a content creator and Community Manager at Twirl. Over the past three years, she has taken content creation from a hobby to a full-time career, working with more than 300 brands across apps, food, lifestyle, travel and more.

Her journey has been shaped by learning as she goes, building a personal brand without being restricted to one specific niche and finding practical ways to turn creativity into a sustainable career.

Through both her own work as a creator and her role at Twirl, Iza has developed a strong understanding of what brands look for, how creators can position themselves and what it takes to build a successful career in today's creator economy.

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